What is a primary responsibility of an insurance broker?

The primary responsibility of an insurance broker is to act in the best interests of their clients. Brokers serve as intermediaries between clients and insurance companies, providing valuable services such as assessing client needs, advising on suitable insurance products, and facilitating the purchasing process. Their role is to ensure that clients receive policies that appropriately protect their interests and meet their coverage requirements.

When brokers prioritize the needs and best interests of their clients, they build trust and foster long-term relationships. This client-centered approach differentiates them from agents who may solely represent the insurer and focus on selling specific policies. By advocating for their clients, brokers help individuals or businesses navigate complex insurance landscapes, ensuring they understand their options and the implications of those choices.